For those of you using DSLRs, you don’t want to use wide angle lenses as this will distort your products. 3. 467 775 64. You want to shoot and edit at the highest quality, and then resize your edited photo to the dimensions you need. Step 6: Taking the Best eCommerce Product Images. This makes customers feel that you're professional and increases trust in shopping with you. Pro tip: Consider adding a product photo that includes more than one color option of your product, to help your shopper choose their favorite. Multiple Background Styles. You will need to tweak this to ensure that you have achieved the best photos possible. Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. 745 872 161. In principle, the concepts mentioned here will be similar, but it may take a little more time and brainpower to understand the tech side of things. The smaller the number, the brighter your photo will be. According to Shopify, “50% of online shoppers think that product photos are more important than product information, reviews, and ratings.” And it doesn’t take an expert to figure out why; when shopping online, product photos are the only way a buyer gets a sense of what you’re selling. 578 671 99. There are plenty of free and paid photo editing software and online platforms out there. The best way to shoot with natural light is placing your shooting table near a large window that brings a lot of light (indirect) into a room. The tiniest adjustments can make or break a photo. This will ensure you can make the adjustments you need beforehand and save you a lot of editing time. Next, you want to lighten your background so that it is bright and white instead of dull and grey. The benefit of choosing one background color means store consistency; white offers the most continuity as far as making different color and style products look great. We will go through why white background product photography is key to upping your product photography game and guide you through shooting and editing your own product photos like a pro. Contact. Save my name, email, and website in this browser for the next time I comment. This guideline is dynamic and you’ll work on it while you’re shooting your first photos, until you’ve finished editing them to your standard. Lifestyle product photos are those product photos that show your products being used. Natural light is a good option if you have a smaller budget and aren’t using a light box. The secret to an online store’s success is making a good first impression, and nothing does that better than good-quality product photography. Find & Download Free Graphic Resources for White. But the truth is, even if you want to add a spot of color to your product displays by going neon yellow in your background, you need to start with a good background that’s easy to edit. The reason a camera or smartphone tripod is so important is that it ensures that you’re keeping a constant focus and depth. We recommend 100-watt daylight bulbs for your clamp lights. But these were to ensure the colours were balanced well and the background was clean. Once your background is edited and your products are shining, this is when you add a shadow to your product if need be. But it does take some work and a little more of a learning curve. You can create a studio-quality image with its editing features. One of the most important pieces of equipment is your camera. Choosing between them should be based on your budget, your comfort, your PC/Mac specs and your photo needs. Copyright ©  2010-2020 Freepik Company S.L. For example, if you’re shooting a bottle with a label, you want to make sure that the label is 100% centered to the camera. However, the higher the ISO number, the more distorted (noisy) your photo will be. Your IP: You also want to make sure you’re shooting at the brightest time of day. Here are our top camera setting tips: Finally, you’re ready to take those awesome white background photos! You also want to make sure that you’ve placed it, or your light box, on a stable, flat surface. When it comes to shooting and editing your product photos yourself, white backgrounds tend to be a lot easier for beginners to create awesome product photos. Cloudflare Ray ID: 5f0ef8452a383525 Consider adding a product photo that includes more than one color option of your product, to help your shopper choose their favorite. 2. Here’s a quick video guide on where to set up your clamp lights when using a light box or tent. Here’s a great video guide from. Each platform, marketplace or PPC campaign type has their own guidelines. is that backgrounds be pure white (RGB 255, 255, 255). So when you’re saving an image, save it within the ratio and size per platform. Required fields are marked *. on setting up for natural light product photography. Here’s a guide from DIY Photography to get you started: Introduction to Tethered Shooting. You want to make sure that you put your product in the front of your background (before the sweep) and in the middle of your surface. For example, with Shopify, the accepted ratio is 1:1. If you have product photography questions, feel free to post them in the comments below. For those of you wanting to shoot larger products like tables or people wearing your apparel, it can be done. Here’s a great video guide from Emma Highfill on setting up for natural light product photography. With your soft light box, you will need two or three clip-on or clamp lights with strong bulbs. Here are some smartphones which have specs good enough to shoot with: In the long run, buying a DSLR is a good product photography investment. I took this photo with my outdoor studio and it has a pure white background. Because our aim is to create a consistent look and feel for our eCommerce brand. Here are our top tips when shooting your product photos: Before you go to town and get snappy happy, take some test shots before you shoot each new product to make sure your camera settings, lighting and product setup are perfect. The higher the ISO, the brighter the photo will be. Photo Room is an app to change background of a photo to white using your iOS device. Here are 7 Reasons Why, How to Take Amazing Product Photos With Your Smartphone, 31 Dropshipping Resources to Grow Your Business Faster, SEO Tips to Conquer Google: 9 Mistakes and DIY Solutions, Start a Successful Online Clothing Business in 7 Steps, 60 Best-Selling Products Online to Sell in 2019, AliExpress Survival Guide: Finding the Right Supplier, Secret Shopify Features You Need to Know About, Global List of Video Production Services, Marketplaces and Platforms for eCommerce, Instagram Tools: The Ultimate List For Business & Growth. Performance & security by Cloudflare, Please complete the security check to access. If you are using natural light, you want to ensure that you will be able to place your shooting table or stand near the window (light source). There are two main types of product photography: in-context (or lifestyle photography) and product-only images. Plus, having different perspectives on your website, like one of my fave kids apparel stores. So you can choose an HD photography background or use a pattern cooked up to be the background in your creation. Next, you will need clamp lights and bulbs. Bow Tie does, as shown below. If you have a little more budget for your product photography, it is worth it to invest in good lighting and a soft light box, which we mentioned in the photography equipment section. Getting your light right from the start means less time and effort at the editing stage. The advantage of this is it provides consistent lighting settings while eliminating the chance of too many shadows. Both are important features that people consider when buying a wallet. Move the product around until you’ve shot every aspect, to find its most creative side. It’s Easier to Upgrade from White to Color .